Product sustainability is an enlightened business strategy and a source of competitive advantage, good change management delivers the transition.

Traditional business models and strategies offer limited value today as the assumptions about resources, labour, operating environment and consumers made in the past become increasingly less valid.

Product sustainability is the new competitive advantage.

Retailers are selling more 'green', 'eco' and 'ethical' products to business. Consumers are spending more on these goods and services. Marketeers are getting ever more innovative in getting the 'green' market share.

The key to this competitive advantage is a transparent supply chain, accountability and being able to make credible claims about the environmental and ethical stories of products and services.

The route to this is gaining knowledge of the nature of products, the way they are made, distributed, used and disposed of along with a holistic approach to understanding the externalities i.e. the far-reaching impacts on people and planet of supply chains outside of organisational boundaries.

The source of success will be excellent information.

Newleaf supports businesses that want product sustainability to be a source of competitive advantage. We start by providing excellent and highly credible information and assurances that product claims are robust and substantiated by clear evidence. We follow this through in organisations and their supply chains with the best organisational change management practices we have experienced whilst working in the commercial, NGO and government sectors.

The opportunities are there for all companies, big and small, in every sector. This route to competitive advantage is mostly a choice at the moment, but that is about to change quite rapidly.