Verification

Building trust in claims of product sustainability.

This is why Newleaf support their clients to ensure all claims stand up to external scrutiny and ensure that credible evidence underpins the claims being made. 

Making claims about the sustainable attributes of products brings with it a greater competitive advantage but you want to be confident that the claims you make are robust and will stand up to the scrutiny that they will inevitably get. This is the benefit of third party verification.

Newleaf provides a range of verification services for green claims, codes and standards to businesses. We also work with trade bodies to develop codes and standards and verify green claims under a number of trade-focussed initiatives.

Green claims

Green claims are a great way of differentiating your products and brand but if no one believes you because the claims lack credibility or are vague, more harm can be done than good.  This is why Newleaf support their clients to ensure all claims stand up to external scrutiny where credible evidence underpins the claims being made. 

Here’s some of the many claims we verify:

recycled, re-manufactured, reconditioned/refurbished, designed for recyclability, responsible forestry, bio-based materials, compostable, refillable, reusable, rechargeable, energy efficient/designed to save energy, renewably powered, carbon neutral, reduced harsh chemicals, reduced harsh materials, chlorine free, biodegradable in water, x-chemical free, ethically sourced/responsible trading, CSA, FSC, PEFC, SFI, Vincotte OK Compost, Din Certco Compostable, Rainforest Alliance, Energy Star, Nordic Swan, EU Flower, Certified Process Chlorine Free, BPI Compostable, Greenseal, MBDC Cradle to Cradle, Other GEN Ecolabels, EPEAT, UK and EU Organic, FairTrade, Rugmark, GMI Peat Reduction, Paper by Nature the list goes on...

Newleaf also helps you identify the most appropriate claims for your products and services. We advise on the evidence you need to support each of the claims you make or provide independent assessment for you to use when making onward claims to your customers and stakeholders.

Whether you are a retailer at the upstream end of the supply chain, at the downstream origin end or are somewhere in between, Newleaf supports their clients in meeting their supply chain obligations. We help translate and integrate complex standards and codes into everyday practice.